The CEO and his teams are interested in providing a follow-up and a means to effectively manage a new form of sales allowing for many customer benefits: tailored discounts, a “subscription” customized to consumption habits, an annual or monthly payment, tracking deliveries. The start of this new service was controlled in a spreadsheet which, with the sales volume, quickly became unmanageable and time-consuming. The solution must adapt to existing tools by integrating web command flows and being connected with ERP. In addition, this new environment needs to support the possibility of crediting the subscription, to follow up on a customer return for example. A sales representative at Méga Dental makes about 150 calls a day, so the attention of the productivity of the system is a prerequisite.